Giant Eagle, Inc. of Pittsburgh, PA recently partnered with The Kennedy Group to introduce a new in-store marketing program called ChatterAds®. The ChatterAds® program affixes coupons/messages to plastic checkout bags. In this case, every bag had one of six different offerings.
The millennial generation is comprised of those born between 1980 and 1995. They are technologically savvy, yet typically financially cautious. Millennials represent 25% of consumers, forming the single largest generational group in the U.S., accounting for $170 billion in purchases each year. This elevates them to one of the most powerful consumer segments in today’s market.
Two primary forms of inventory management systems are used by organizations: barcodes and RFID (Radio Frequency Identification). One method of collecting data is not necessarily better than the other, and in some cases a hybrid solution that leverages both technologies may work best and minimize risks and costs. They are very different technologies with many advantages and disadvantages depending on the needs of your organization.
Topics: Barcodes vs. RFID Systems
Shoppers’ decisions are no longer limited to in-store only due to the growing use of digital media, but yet the in-store decision rate has increased over the past decade. Although smart phones, shopping apps, mobile product promotions and many other digital innovations have changed consumers’ shopping behavior, in-store marketing is as important as ever when influencing purchase decisions.
Content’s prominent place in the future of retail shopper marketing is undeniable: according to the CMO Council, 54 percent of consumers would consider ending a relationship with a retailer that fails to deliver tailor-made, relevant content directly to them. Brand publishing isn’t a short sprint, but the starting gun has sounded, and the race has begun. Consumers are watching, and it’s likely they’ll only follow those who lead the pack. Brand publishing is a marketing strategy where brands treat themselves not as advertisers, but as content publishers.